- 2009: Appeared on the second season of "Celebrity Apprentice" (NBC)
- 2007: Produced the Discovery Channel Special "History of the Chopper"
- 2006: Began the nationally published Garage magazine
- 2006: Opened the Cisco Burger restaurant, a 50's style burger stand named after his Pit Bull
- 2002: Debuted "Monster Garage" on the Discovery Channel
- 2000: Appeared in the Discovery Channel's "Motorcycle Mania" documentary, which chronicled his everyday life
- 1992: Started West Coast Choppers in a friends garage without any partners or loans
- Formed Payupsucker Productions




